fenty creative agency

Fenty, by comparison, used the strategy of marketing itself as a cosmetics label filling the needs of most everyone from the outset. While most beauty brands have a 1% fan engagement on average, Fenty Beauty’s Instagram account was able to reach 10.41%, and generated almost 80K influential posts within the first month. At FENTY, we believe in the singularity of our employees and advocate a humanist approach that resonates with our core values. The lesson, however, is clear — if you don’t cater to your customers’ needs first, someone else will. Our team executed all visual and creative … The monogram – the F isolated from the logotype – features overlapping strokes inspired by Rihanna's own handwriting. The uncentred, randomised logo positioning conveys a sense of movement and urgency. Squat New York is a full-service, digitally-driven creative agency, specializing in brand strategy, development and design solutions. The graphic branding needed to reflect the artistic director's complex style, creative vision, and progressive attitude across many digital and physical applications. Experiential design agency Wildbytes transforms Rihanna’s fans into superstars in unforgettable immersive experience, Fenty’s Playground Never shy of breaking the rules, Rihanna launches her … CLIENT / FENTY BEAUTY PROJECT / IN-STORE SHOP IN SHOP, U.K. MARKET AGENCY / GATES CREATIVE AGENCY CREATIVE … With a clear mission demonstrated both through their products and their marketing efforts, Fenty developed products solve their consumers painpoints, and simultaneously set them apart from other beauty brands who’d yet to innovate similarly. The strong geometric forms of F E N T Y create an icon that resembles many things from circuitry to a greek key. Thanks to our foundation shade finder quiz, it’s never been easier to compare foundation shades and find your perfect Pro Filt’r foundation … Across the packaging the logos were applied with gold foil and a 3D sculpted diamond emboss to give that luxe feel”, Building a brand with unisex appeal was something Rihanna felt very strongly about and is reflected in her bold choice of colourway. … Discover the universe of FENTY and latest monthly releases of luxury fashion by Robyn Rihanna Fenty - ready to wear, accessories, sunglasses, fashion jewelry. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Fenty Beauty by Rihanna was created with promise of inclusion for all women. To discuss potential future commissions, please contact us at: [email protected], Skype commission_studioEmail [email protected]Social @commission.studio. At first glance it could be a QR code, electronic circuitry, a Chinese character, or a Greek key – what makes ‘The Maze’ unique is how it manages to be modern and familiar at the same time. B-Reel is an independent creative agency that makes brands interesting to use & interesting to talk about. GATES is a creative agency in NYC specializing in Beauty, Fashion & Retail. Here’s What I Learned, Give Nike Credit For Paying Colin Kaepernick, But That’s It, How to use Google Trends to evaluate your startup idea market, Acquisition, Growth Hacking and Paid Performance Walk into a Bar. The journey to get there should be a revelatory and inspiring experience with strong relationships formed along the way. Browse our foundation line, lip colors, and so much more. Assisted in the production of photography for a variety of agency's accounts. Generative Visuals by The Mill. For more information or questions, please contact Fenty Beauty + Fenty Skin Customer Service via email (customerservice@fentybeauty… Built upon a “beauty for all” perspective, Fenty’s promise of inclusivity to customers of all skin tones was met with open arms. When the eyes of the world were … Below, the core colour palette of blue and double cream, was inspired by the pursuit to find a colour that would stand out, be gender neutral, and have a meaningful connection to Rihanna – the blue of Barbados. Creative Concepting and Ideation. Following on from the overwhelming international success of Fenty Beauty, part of Rihanna’s manifesto for her new clothing line was to inspire, empower, clash and include. Client: adidas, Stance/Fenty. ‘The Maze’ logo was a fresh interpretation of this and includes every letter of the brand name. This is what we strive to give our clients at Commission. RESEARCH, CONCEPT, DESIGN AND PARTNER WITH EXTERNAL MANUFACTURER TO PRODUCE AND EXECUTE FENTY BEAUTY … 3. We used a special adaptation of the Grilli typeface GT America Compressed Light for the brand typeface with the ‘N’s reversed as part of the standard character set. we partner with your in-house creative and marketing teams by providing the creative framework and direction to build the best brand possible. Everything is clean and modern – specifically designed to work well on small scale devices such as phone and tablets. According to Newsweek, Fenty Beauty YouTube tutorials garnered over 132 million viewers, and its 2017. It engages, compels, and makes perfect sense. Good design stands at the crossroads of function and beauty. In its two-year R&D process, Fenty Beauty observed this gap, assessed it, and provided a targeted solution — beauty for all. The line expanded rapidly, seeing the holiday-season launch of Fenty’s “Galaxy Collection” featuring the brand’s first eye-shadow palette, and the Boxing Day launch of 14 shades of “Mattemoiselle” lipsticks. MAY 4TH 2020. Associate Creative Director, Fenty Beauty by Rihanna Kendo Brands, Inc. Mar 2019 – Present 9 months. Fenty … Two most recent activations were the adidas “Bodega” Boost and Stance/Fenty in-store Rihanna experience. RESEARCH, CONCEPT, DESIGN AND PARTNER WITH EXTERNAL MANUFACTURER TO PRODUCE AND EXECUTE FENTY BEAUTY … Speaking about presenting ideas and mood boards to one of the most famous women in the world, Moorby explained how, “She was exceptionally positive, super attentive and very hands-on during every meeting. Rihanna’s Fenty fashion label opens for business in Paris The pop star is the first woman to start a new brand from scratch at LVMH Published on May 23, 2019. Creative agency | Justified Studio We are a creative studio supporting our clients to self-disrupt, refocus and reposition. Barbadian superstar Rihanna’s eponymous cosmetics brand Fenty Beauty has been at the forefront of the cosmetics industry since its launch in September of 2017. mar 7, 2018 - client / fenty beauty project / in-store shop in shop, u.k. market agency / gates creative agency creative director / cecilia gates challenge / research, concept, design and partner with external manufacturer to produce and execute fenty beauty … Not shying away from leveraging her fame as an asset to social media strategy, Rihanna’s bolstering of the brand on her personal channels was an impressive start to Fenty’s success. Based in NYC, headed by a creative … New, but familiar, The Maze aims to reflect the complexity of Rihanna's character. Fenty’s unique combination of using makeup experts, diverse models, and real people from all orientations and ethnicities as their product evangelists resulted in a never-before seen buzz in the beauty industry. A look at our latest projects within the content, creative and broadcast realm, featuring @makeupforevermea for their Rouge Artist campaign, TB Monogram Landscapes for @burberry, Sephora Land 2020 for @sephoramiddleeast and Advanced Night Repair for @esteelauder. Fenty Breaking conventions of luxury fashion, the Rihanna way. Yet what made it special was its blend of content — reviews and testimonies from some of the beauty industry’s most respected influencers (many of women of colour, Fenty’s targeted audience), gorgeous shots of the products to display their inclusive range, and reposts from customers wearing and using the product on themselves. LVMH approached London-based design agency Commission Studio to generate the identity for Fenty, a decidedly different, digital venture. Fenty’s explosive launch took place during a period of time unquestionably important to the makeup and fashion industry — New York Fashion Week. we handpick the best people in creative, copy, strategy, and … Shop all Fenty Beauty collections! Activations were a large part of my work with Kamp Grizzly. Creative Agency: Kamp Grizzly. GATES Creative Agency | 437 followers on LinkedIn.

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