fenty packaging design

Retail Design The Fenty brand aesthetic is fresh, edgy and urban but with an air of femininity, and so the retail environment needed to reflect and amplify these design codes. In most instances, the only notable element that stands out from these clean designs is the logo which is equally edgy and captivating. FENTY BEAUTY's packaging is edgy, artistic and has timeless appeal. The shapes that contain these cosmetics are very different than what you’d normally see in makeup packaging. Launched in May, the identity for FENTY was designed by London, UK-based Commission. And we can’t get enough. We want you to feel sexy and have fun doing it. Fenty Skin è la nuova linea di skincare realizzata da Rihanna con ingredienti provenienti da tutto il mondo in combinazione con formule di ultima generazione. Minimalism is freeing and fun. Product pillars and consultation tables follow through with this look featuring products embedded and displayed within the concrete. The edginess comes from the graffiti print, the sharp lines and the bold angles. Look at these 9 important design rules. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. FENTY BRANDING. From packaging design to formula & shade development, she is the true creative genius behind the brand. The powder pallets are also created in a geometric shape, as are the nail polish containers. And it helps these products fly off the shelves in amazing ways. Prima di diventare BadGalRiRi, icona di musica, moda e bellezza, Robyn Rihanna Fenty era una bambina … Sheridan&Co worked with the brands’ owner, Kendo, to design and deliver the retail identity of Rihanna’s inclusive beauty brand – Fenty – across all UK Harvey Nichols stores. Shop our expanding selection of Bras, Undies, Lingerie, and Xccessories now. WE TAKE A STRATEGIC APPROACH.". Sometimes this paradoxical thinking can be confusing and jarring. new offer (09/02/2021) job description. Now that you’re feeling inspired, it’s time to start designing your beauty packaging and cosmetics labels. One of the most notable aspects of these beauty designs is the logo that sits as the main design element across products. San Francisco, CA 94105 (Financial District area) Easily apply: Passion for graphic design and beauty. And in this instance, it gives the Fenty Beauty brand a refined, classic and approachable identity. Kendo, a division of lvmh - San Francisco. FENTY BEAUTY's packaging is edgy, artistic and has timeless appeal. Fenty Beauty is a cosmetic brand founded by Rihanna. Fenty is predicted to be retailing 80% online with no physical stores (aside from the occasional pop-up) and because of this, it was imperative for Commission to create a sense of drama on-screen and ceremony with the packaging. With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone. L’8 settembre 2017 la popstar di fama internazionale ha lanciato nel mega store Sephora di Manhattan Fenty Beauty by Rihanna, la sua incredibile linea trucco dedicata a tutte le donne, di qualsiasi età o etnia esse siano. Product packaging design is incredibly diverse because packaging serves all sorts of different needs.. You’ve got bottles, bags and boxes. And it’s full of the same vivaciousness and energy that the famous singer is known for. And in cosmetics, it lets people use their own imaginations and picture the makeup and its uses the way they want it to be used. And it embodies the personality of Rihanna herself. There’s also a matte coating around a lot of the lip glosses and powder sets that makes you want to reach out and run your fingers along them. Fenty Skin Fat Water Packaging Design Fenty Skin Fat Water Pore-Refining Toner Serum ($28) is designed with a twist top that makes it easy to pour the product out … Packaging Contents: Cosmetics The latest release from Fenty Skin, the Instant Reset night cream jar, includes innovative design details from Established. The edgy and angular nature of this gives Fenty Beauty a modern, edgy and gritty nature that makes it cool and hip. Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. Fenty: Brand Launch 2019 Campaign, Film and Digital. STEP 2 – CONTOUR: Choose a color that’s 2-3 shades deeper than your natural skin tone. "Hone in on the messages of inclusivity and empowerment.". Tested backstage, on stage and in real life - the Fenty Face is Rihanna's key to unlocking all of makeup's limitless possibilities. via Cratejoy. Starting with the lip glosses, these tubes are encased in a fun and flirty, octagonal and hexagonal shaping. Through manipulation of tone and structure, this creates a visual depth to the space whilst echoing the angular packaging design of some of the Fenty products. Fenty Beauty’s Package Design Balances Soft And Edgy Elements. Contact. Sep 4 2018. In addition to these obvious design elements, the logo sits as a focal point that draws the eyes in and brings context and clarity to the brand. And it’s not just the use as a concept that is exciting, but the actual logo itself. We’ve talked at length about the exciting use of colors, patterns and designs that makes packages fly off of the shelves. And they were created with a love and a passion that is lacking in the industry today. Of course, this brand gained notoriety because of its celebrity influence. It has a softness and a delicate nature in the soft pastels and whites, matched with the almost textured, matte coating that lines a lot of these designs. Launched by Rihanna, the brand was widely anticipated and thus the retail concept needed to live up to expectation and leave a lasting impression. ... designing, personalized designing, etc., many design concepts are increasingly enriching the packaging design. Art Director, Packaging Design, Fenty Beauty. The space includes staggered hexagonal designs. CD package redesign for Oingo Boingo’s debut album, Only A Lad with 3 promotional ads and Spotify application. The brand played with the form of these products and their designs stand out mostly for their clever geometric shape which makes them stand out on the shelves. But it also wants to be youthful, fun and playful. Oh, and canisters, jars and wrappers. The fact that there are 40 shades of foundation is empowering, celebratory and establishes Fenty as a pioneer within the beauty market. Dec 12, 2020 - Explore Design studio + Art shop's board "BRAND - PACKAGING", followed by 4380 people on Pinterest. Jul 8, 2020 - Fenty Beauty | Packaging Design | fentybeauty.com Posts tagged: fenty beauty packaging. And the progressive nature of these products also helps it appeal to a much wider audience, securing its success for years to come. The cap features a hinged lid that reveals a handy spatula, but more importantly makes twisting open super easy for anyone with long nails, a precious manicure or slippery hands. T-Shirt Design. The Fenty Beauty logo comes in two forms — a monogram and a wordmark. Packaging is minimalist and chic, not unlike the Fenty Beauty products that highlight the superior colors and formulas in simple-yet-stylish containers. Tested backstage, on stage and in real life - the Fenty Face is Rihanna's key to unlocking all of makeup's limitless possibilities. Hydra Vizor, Fenty Skin’s moisturizer and sunblock combination, comes in a refillable dispenser, designed with NYC-based studio Established . Team Who What Wear has been tapped into all the news updates ever since early rumors started swirling about more than a year ago, but it wasn't until July of this year that the brand became Instagram-official and started dispatching teaser after teaser. The Fenty Beauty products are powerful thanks to their message of inclusivity and diversity. That same inclusivity ethos is found in her new beauty care brand extension, Fenty Skin, but innovates in an area that still proves a challenge to the industry as a whole—sustainable packaging. FENTY.com official site. A full-service boutique agency, Established offers architectural, graphic and product design with a track record of creating highly-successful, global brands for a wide range of clients. But the minimal nature here fosters a sense of wonder and curiosity. These foundations, as well as the entire makeup collection itself, promotes diversity and inclusivity. But in its monogram form, the F and B mesh together in a sophisticated and fluid way. COLLEZIONE TRUCCO RIHANNA FENTY BEAUTY. Fenty Beauty's Chic Makeup Packaging Walks A Fine Line Between Feminine And Fierce. Apr 28, 2018 - This Pin was discovered by Juan Beltran. Sep 13, 2017 - Dieline is a global package design community and showcase of package design inspiration. Traendo ispirazione da una community mondiale di talenti e creativi, FENTY incarna i valori di libertà, audacia e cultura dell’omonima fondatrice, coniugando sapientemente design e savoir-faire. Minimalism appeals to modern, millennial audiences. The logo is modern and fun, with a backward-sitting N that stands at attention and demands to be seen. Posts tagged: fenty packaging. Untreated concrete with graffiti offset by cocoa nude lacquer, acrylic and metal work harmonises to create a decidedly ambiguous look – raw and industrial yet sleek and refined at once. I think it's clear that the Fenty Skin team put a lot of thought into the product development process and the packaging design, and it's really paid off. This fresh and exciting new makeup line showcases a variety of different shades and color so as to appeal to all makeup wearers. New Logo, Identity, and Packaging for FENTY by Commission Reviewed. And the clever way the N sits in reverse jumps out at you. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards. May 4, 2020. “METICULOUS EXECUTION THROUGH CAREFUL PLANNING UNDERPINS OUR STANDARDS OF DELIVERY, EVERY TIME.”. Barbadian superstar Rihanna’s eponymous cosmetics brand Fenty Beauty has been at the forefront of the cosmetics industry since its launch in … And you can have that ferocity too if you take these products home. How to increase the beauty packaging design? “IF YOU WANT TO MAKE YOUR CONSUMER FEEL SOMETHING, YOU HAVE TO KNOW HOW TO TRANSLATE A BRAND INTO A PHYSICAL SPACE.”. Fenty … These products can and should be used by everyone. It walks the perfect line between being fierce and unrelenting and laid back and sophisticated. Discover the universe of FENTY and latest monthly releases of luxury fashion by Robyn Rihanna Fenty - ready to wear, accessories, sunglasses, fashion jewelry. But at the same time, there’s an edginess that comes from the geometric shaping, harsh lines, metallic colors and gritty, graffiti typography. They also add a uniqueness and a simplicity that is becoming more and more appealing. As Rihanna is at the heart of the brand, it was key to ensure her voice is reflected without the space. And Fenty Beauty plays with shape in a dazzling way. DIVERSITY DRIVEN, FENTY BEAUTY WAS LAUNCHED BY MUCH CELEBRATED MUSICIAN RIHANNA TO ENSURE THERE IS A FOUNDATION FOR ALL. But the two themes work together beautifully to create a makeup brand that is captivating and sophisticated. And the packaging mimics this robust backbone in a variety of ways. Only A Lad Redesign. There was a care and a love and a devotion and that comes from the founder herself. That’s part of the reason she set out to create a line of products in 40 different shades so that everyone could find their color fit. It’s bold and brash and right up in your face. Jun 12, 2019 - Fenty Beauty by Rihanna was created with promise of inclusion for all women. The store identity for Fenty was managed across all Harvey Nichols UK locations for its September 2017 launch. And it won Rihanna a shoutout from Time magazine who named the iconic foundation line Pro Filt'R one of the best innovations of the year. But another interesting aspect of packaging design is shape. From Pro Filt’r Soft Matte Foundation & Hydrating Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered And so do these cosmetics. The packaging design has not focused only on the functionality of the package, but also on the development of society and changes in consumer demand. In this list, we've gathered some of the best creative packaging designs we've ever seen, and we invite you to add your favorites, too! And this packaging captures that essence beautifully. It’s a youthful design trend that captures a simplicity, elegance and creativity. For under-eye darkness and hyper-pigmentation, go for 1-2 shades lighter than your skin tone. The Maze – the core logo – is inspired by traditional monograms that interlace every character of a name. The new collection of Rihana’s famous brand Fenty Beauty of slip shine sheer shiny lipsticks comes in a creative yet minimalistic makeup packaging design. It’s in your face yet refined. Of course, what sits on a packaging can make it stand out. Fenty Beauty is a cosmetics brand created by singer Rihanna in 2017. Sherdian & Co worked to ensure that the forward thinking and inclusive approach to beauty was celebrated through the retail experience in all Harvey Nichols department stores. But in this design, it brings the whole thing together and gives the brand a personality and an essence that makes it more popular. E-mail blasts and social media aspects designed for Savage X Fenty Lingerie. Le creazioni iconiche di Robyn Rihanna Fenty, come l’abito a corsetto in denim, puntano alla versatilità pur valorizzando le forme femminili. The shapes vary, but they are all sharp, angular and pointed to show that they have a fierceness. See more ideas about brand packaging, packaging, packaging design. Kendo, a division of LVMH 3.2. The Fenty Beauty brand is celebrated because of its inclusivity, and the simplicity of its packaging certainly opens the door for anyone and everyone to use it in a way that makes them feel beautiful. Is Your Packaging Befitting of Your Product? This shows that the brand is in-tune with the times and the market. Established was set up in 2007 by Sam O’Donahue and Becky Jones. For starters, this packaging is equal parts feminine and edgy. All of these design elements combine to create a packaging that is both soft and sharp. ... UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Discover (and save!) The Fenty brand aesthetic is fresh, edgy and urban but with an air of femininity, and so the retail environment needed to reflect and amplify these design codes. It walks the perfect line between being fierce and unrelenting and laid back and sophisticated. Particolare attenzione è stata posta alla ricerca di una […] Alongside the visual identity, Commission designed the complete packaging suite and garment branding for Robyn Rihanna Fenty's eponymous fashion house FENTY. You've probably heard the news by now that Rihanna's highly anticipated Fenty Skin made its big debut last month. Fenty: Release 03, 2019 Campaign, Film and Digital Apollo Trend Magazine. Packaging comes in every shape, every size, every material and every color—for every type of product imaginable. In the wordmark, the clean, sans-serif and capitalized letters give off an authority and a mastery. The Fenty Beauty brand makes use of minimal and chic aesthetics to create a product line that jumps from the shelves thanks to its elegance and delicate look and feel. In every aspect of life, the first impression makes all the difference – which means, of course, that presentation is extremely important. ABOUT KENDOKendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. The strong geometric forms of F E N T Y create an icon that resembles many things from circuitry to a greek key. STEP 3 – HIGHLIGHT: Light up any way you please. STEP 1 – CONCEAL: Choose your exact skin tone match to conceal blemishes. These two themes work together in this design, sitting side by side even on the same product. Untreated concrete with graffiti offset by cocoa nude lacquer, acrylic and metal work harmonises to create a decidedly ambiguous look – raw and industrial yet sleek and refined at once. Art Director, Packaging Design, Fenty Beauty. Fenty Beauty stands out from the rest because of the passion and the dedication you can see was put into it. The logo binds these designs together, while the mixture of softness and sharpness creates a discrepancy that is pleasing and intriguing. Using logos as the main focal point in a design can be a great way to promote brand identity and keep your designs simple. Each piece of makeup, each line comes with its own identity that you yourself can mirror and relate to. How to increase the beauty packaging design? Interesting packaging design train of thought. It’s edgy yet delicate. Rihanna grew up with a passion for makeup, and was frustrated by the lack of representation in the industry not just in advertising, but in the makeup themselves. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. And it will continue to be for years to come. This brand wants to align itself as one that is inclusive, one that cares. ... Commission is a London based design and branding consultancy owned and led by Creative Directors David McFarline and Christopher Moorby. When done right, a good product packaging design can be as good as or even better than the product it's for. But there’s also a sharpness to the way the pointed edges of these letters meet in the middle. The softness comes from the pastels, matte coating and delicate aesthetic. From packaging design to formula & shade development, she is the true creative genius behind the brand. It’s in your face yet refined. Tag: Packaging Design. your own Pins on Pinterest 01 charm bias Charismatic people are usually more popular than those without charm. Packaging Design. This packaging helps to elevate these goals and this brand as a whole, aligning it as a modern innovator poised for success. This is modern and cool — much like the brand itself. Overall, these designs are minimal and clean, drawing on a modern and millennial aesthetic that has been known to sell quite well. And it creates a certain discrepancy in the mind. All of these design elements combine to create a packaging that is both soft and sharp. Look at these 9 important design rules. From the soft pastels and whites to the matted creams and pinks — these products are soft, serene and inviting. Innovative and forward thinking, Fenty promotes inclusivity for all. She dares to be different, pushes boundaries and takes risks. Fenty: Release 05, 2019 Campaign, Film and Digital. Create packaging that sells with the help of these package design agencies! Fenty Skin – Linea Skincare Rihanna La nuova linea Fenty Skin è realizzata con ingredienti vegani ed è priva di glutine. 8+ years of overall experience in the beauty or fashion industry, packaging design experience required. But there are a number of other brands that have celebrities tied to them that aren’t nearly as successful. “WE ARE INSATIABLY CURIOUS AND NEVER STOP ASKING QUESTIONS. It’s edgy yet delicate.

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