northeastern university marketing and communications

Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Communications Specialist in Boston, MA for Northeastern University COMM3445. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Creating and Sustaining Customer Markets. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. (3 Hours). Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. MKTG2720. Bouv Marketing and Communications Web Request COMM2991. Opens New Window. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Public Relations Principles. Communication Theory. Brand & Creative Murphy Gilson murphyuw@uw.edu. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (4 Hours). Offers advanced training in video production techniques, emphasizing remote location shooting. COMM2100. (4 Hours). MKTG6286. Communication Studies < Northeastern University New York Times All The Latest Throughout Northeastern. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. COMM2700. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. (4 Hours). Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Offers an overview of the concepts, methods, tools, and ethics of communication research. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Production Capstone. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? | Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Argumentation Theory. Northeastern University. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Northeastern University hiring Marketing, Communications and Events 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. MKTG6318. College of Social Sciences and Humanities. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Communication Ethics. Offers analytic insight on methods people use to communicate different types of social action through body language. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Undergraduate Masters PhD Graduate Certificate. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Communication Studies - CPS (CMN) < Northeastern University Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. 617.373.3386. Risk Communication. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. COMM6505. Develops and refines skills in the art of sportscasting. Critical Creative Practice. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Producing for the Entertainment Industry. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Surveys the communication process in complex organizations. Dean's Research Fellows. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Speak with your advisor to determine a plan that works for you. Marketing and Communications Manager. Family relationships are some of the most important and influential relationships in which people are involved. Addresses the interdependent links between sports and communication. Boston, MA. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. (3 Hours). Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. (4 Hours). Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Sports, Media, and Communication. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Sound Production for Digital Media. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Marketing and Society. Group Communication. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Communication in a Digital Age. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Gaining Customer Insight. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers an Advanced Writing in the Disciplines (AWD) course. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. COMM2725. (4 Hours). (4 Hours). Explores a variety of approaches to making special effects for film, video, and the World Wide Web. This position is. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Studies companies from startups to large multinationals across a variety of industries. COMM2800. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Undergraduate Research Practicum in Marketing. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. The PDF will include all information unique to this page. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. (3 Hours). Emergency Information D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. (4 Hours). COMM2300. MKTG6294. Offers students an opportunity to develop and implement a concept test. Undergraduate Concentration in Marketing - D'Amore-McKim School of Business Production Practicum Abroad. Associate Dean for Administration and Finance. Class Schedule: Monday-Friday. (4 Hours). COMM3330. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. COMM2535. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. (4 Hours). Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. 360 Huntington Ave. Free Speech: Law and Practice. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. (4 Hours). Marketing Technology Management. Offers students an opportunity to develop their own media products to put their learning into real-world context. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Counts as MKTG2201 for business minors only. COMM3655. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Tons of great salary information on Indeed.com Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Centers, Labs and Initiatives. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Students meet weekly with the course instructors for skill-building sessions and lab meetings. (4 Hours). Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. COMM2200. Advertising Practices. Focuses on developing and executing sales. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Covers the fundamentals of single-camera field production and the nonlinear editing process. Northeastern University - A University Like No Other Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. (4 Hours). Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Offers elective credit for courses taken at other academic institutions. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Swipe on Tinder or make the first move on Bumble. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. (4 Hours). MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Communication and Inclusion. COMM4901. Encourages students to share and translate their findings for relevant academic and professional communities. Also examines contemporary issues in marketing that can affect organizational success. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. TTY 617.373.3768 International Village Marketing And Communications | Acella

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